Last month, Platinum Equity surprised everyone when news surfaced the LA-based group had entered the newspaper business.  Platinum’s no stranger to buying distressed businesses, but the acquisition of The San Diego Union-Tribune caught most folks off guard and despite the deal’s relatively small size, generated significant media buzz.  

Attention naturally spilled over to Platinum itself as people looked to learn a little more about the firm behind the deal. Google searches for Platinum Equity in March bumped up 50% as result.

Not exactly the search gains singing sensation Susan Boyle has experienced this month, but impressive for PE.

(source: Google - Keyword Tool)

Big press release today regarding strong interest in General Motors’ Saturn unit by “investor group” Telesto Ventures, a consortium of sorts which includes “private equity firm” Black Oak Partners. What’s not being mentioned however, are any specific details on the two private equity groups. The web generally provides a treasure trove of info, but this is the first time Black Oak or Telesto seems to be mentioned anywhere. It’ll be interesting to see if more details emerge on whose behind the names.