After stumbling across New York based mid-market private equity group Buckingham Capital’s website, one thing of note on their portfolio page is the use of pictures.  Most if not all firms break out and describe portfolio investments in some level of detail, but rarely do you see pics.

Not only does Buckingham show a pic of the business but showcases actual products as well.

Subtle, but one way to differentiate.

Tags: Buckingham Capital

This entry was posted on Thursday, February 26th, 2009 at 6:22 pm and is filed under PEdatabase Observations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.