Well, at least according to Google Trends.  Even as we approach the mid-point of mild 2008, and after the significant run-up and fall-off that was private equity in 2007, private equity in general seems to be holding its own in comparison to venture capital and hedge funds.  “Hedge Fund” and “Private Equity” somewhat mirror each other in terms of Google search volume which goes along with the recent trend seeing investment firms such as Cerberus and Fortress transform more into private equity firms from their hedge fund roots.

However, what’s more amazing when comparing the three asset classes is the steady decline in overall interest for “venture capital”.  Having dipped below “private equity” in 2004, venture capital hasn’t regained its Google momentum, despite the popularity of tech and startup focused blogs such as TechCrunch and VentureBeat as well as the continued flow of Web 2.0 ideas.

This entry was posted on Thursday, June 12th, 2008 at 9:44 pm and is filed under PEdatabase Observations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.